Company Profile

INDUSTRY: Automotive / Digital Media



Auto Trader is the UK’s number one digital automotive marketplace. It attracts over 9 million people each month, who complete around 160 million searches for 450,000 new and used vehicles. It continues to make the car-buying process easier for consumers, retailers and manufacturers.

equal pay audit for autotrader

“I have worked with Rameez both as an employee and a consultant and found him a great asset. He manages to combine a strong reward pedigree with a practical and commercial business understanding, and always provides a workable and pragmatic solution.”

Joanne Walker, People Director at Auto Trader

Auto Trader was looking to get a better understanding of how competitive its pay was compared to the external market. It also wanted to introduce a pay for performance culture. There was no existing reward framework in place, and it had never previously carried out any salary benchmarking.

We worked with Auto Trader to evaluate and benchmark every role within the organisation and produce a summary of results. The next step was to design a unique job level framework and align all roles to the framework.

The final organisational report was presented to the CEO and executive team for approval before implementing it across the business. We then worked with the HR business partners to run leader and employee workshops across the business as part of the implementation process.

This was the first time that Auto Trader had carried out a pay and reward review. The reports provided each business area with valuable insight to enable them to make more informed decisions.

The new approach to progression was key to driving a performance culture and the job level framework offered employees more clarity over the career paths available to them.